Edward Butler

Concise & Compelling Communication

Why Good Copy Matters

Brand is everything. It shapes how your customers see you, how they feel about you and what they say about you. It is the essential underpinning of any successful business.

But, the beating heart of any strong brand is its copy. Visual images draw attention, but it is words – an adroit tagline, a provocative advert, or a humorous blog, which give flesh to your identity.

Just as any good host will charm and entice their guests, so must your words invite and coax your audience, leading them seamlessly through your business and then prompting them to return time and time again.

Be sure you find the right words to convey your identity and leave your audience longing for more.

Take that investment today and contact me to see how I can help build your business.

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